The SIROWA Group is active in Estonia, Latvia, Lithuania, Finland, Poland, Czech Republic, Slovakia, Hungary and Germany. In the Baltic States, Poland , Czech Republic, Slovakia and Finland we have companies that provide sales and marketing services for our partners, the suppliers of our products. In Germany, we have our logistic center in Selters-Eisenbach, not far from Frankfurt am Main. The company was founded by Dr. H. Jürgen Warzecha (born 1958, German) in Lithuania in 1993, with opening the business in other Baltic States right after.  In 2003 SIROWA expanded to Finland with Dental and Pharmaceutical businesses. In 2008 Sirowa expanded to Poland with the cosmetic business, followed in 2011 by the pharmaceutical business. The cosmetic business in Czech and Slovakia has started in 2017.

Since 2006 SIROWA is working with a central Baltic stock, providing door to door service to our customers in Finland and in the Baltics. The Baltic cosmetic stock is located in Tallinn and the Baltic Pharmaceutical stock in Vilnius. Since SIROWA is one of the oldest companies on the Baltic market, the name SIROWA is very well known among people. A lot of people who once started in SIROWA and later continued their careers in other companies have reached high positions, to a certain degree thanks to their learning in SIROWA. Today the SIROWA Group employs approximately 450 employees with a yearly turnover of approximately 90 Mio EUR.

Key Facts and figures (2016)

Experience: more than 20 years in the market;

International: operation in 8 countries: Latvia, Lithuania, Estonia, Finland, Germany, Poland, Czech Republic and Slovakia;

Reliable: at the moment we represent over 30 producers;

Volume: over 80 brands under our management;

People: more than 400 employees are working at SIROWA Group;

Clients: we have more than 4.500 active customers;

Finance: SIROWA Group has a turnover of around 90 mil EUR



Functional Structure

The SIROWA Group functional structure has been tailor-made to handle the specifics of the local markets and at the same time to benefit from centralised brand and logistic management. The logistics for cosmetic products for Baltic and Finnish have been centralized in SIROWA Tallinn. The logistics for Baltic pharmaceutical products have been centralized in SIROWA Vilnius.

Brand and marketing management is split up country by country, but there is always a category leader responsible for all markets. This structure allows us to manage communication with suppliers more effectively and ensure the same quality of brand management throughout all our  markets.